As the cost of reaching mass television audiences rises and direct marketing to individuals become more effective, advertisers are changing channels…
(第一个电视广告)是布洛瓦钟的一段20秒钟的短小广告,其费用是9美元。
It was a 20-second spot for a Bulova clock, and cost $ 9.
更为严重的是,电视网的广告费用一直在上涨,增速远远超过通货膨胀。
Worse, the cost of advertising on network television has been rising at a rate far in excess of inflation.
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